Featured Keynote Session

Enterprise Decision-Making:
Adapting to Succeed in a Digital Era

So many enterprise innovation efforts fall short, not because innovation is bad, but because companies can be bad at making decisions and because the gap between insights and decision-makers can be very wide. Tricia explains why enterprises need a “Department of the Unknown” to bridge the gap and make sure insights from the frontlines make it to the decision-makers. She outlines the central role that data and design play in this work and offers a new framework that allows enterprises to create a shared language that aligns designers, data scientists, and researchers, and enables leaders to make the right decisions for the future of their business.

For a preview to Tricia Wang's work, check out her TedTalk below.


Tricia Wang

Co-Founder, Sudden Compass
Global Tech Ethnographer

Global technology ethnographer, Dr. Tricia Wang helps organizations innovate and grow by integrating big data with thick data, the human element that is invisible to quantitative data analysis. She combines more than 15 years of experience working with technology designers, engineers, and scientists with unique fieldwork researching the cultural and behavioral side of technology use. Tricia is the co-founder of Sudden Compass, a consulting firm that helps companies achieve growth by scaling and extracting insights from data about their customers. She's also co-founded Magpie Kingdom, a content and strategy company showcasing stories about the Chinese internet through a weekly newsletter and advising companies on how to understand the Chinese consumer.

Preview Tricia's TedTalk: