Featured Keynote Session

The Knowledge Illusion

How do we grow as communicators, leaders and business partners? Stop assuming we know more than we do. Humans have built hugely complex societies and technologies, but most of us don't even know how a pen or a toilet works. How have we achieved so much despite understanding so little? The answer is that we survive and thrive despite our mental shortcomings because we  live in a rich community of knowledge. FP&A professionals are constantly drawing on information and expertise stored outside of their own heads: in their environment, tools, and communities, even if they don't realize it. Phil Fernbach leads an eye opening discussion that makes you challenge the assumptions you make every day. 


Phil Fernbach

Professor of Marketing, University of Colorado Leeds School of Business 

Philip Fernbach is a professor of marketing at the Leeds School of Business and an associate member of the Institute of Cognitive Science at the University of Colorado. He is the co-author of "The Knowledge Illusion: Why We Never Think Alone" (Riverhead Books, 2017), which was chosen as a New York Times Editors' Pick. He has also written for popular publications like the New York Times and Harvard Business Review, and his research has been featured in outlets such as The Wall Street Journal, The Washington Post, National Public Radio, and the BBC. He received his Ph.D. in cognitive science from Brown University, and his undergraduate degree in philosophy from Williams College. He teaches data analytics to undergraduates and Master's students. 

For a preview to Phil Fernbach's work, check out his TedTalk below: